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Measuring ROI vs OTAs

Northeast Solar is a local, western Mass-based solar installer dedicated to helping local residents and businesses take control of their energy needs. They are also extremely involved in the local community, working with and donating to many causes that they are passionate about. Rhyme has worked with Northeast Solar over several years to help them with lead-generation for their solar installs, as well as other initiatives such as ductless mini-splits, battery storage, and more. Our full-service mindset means that we approach their marketing from every angle possible.

Optimizing Ad Budgets

For Heavily Competitive Keywords

Targeted Approach

That Blends Multiple Marketing Disciplines

Full Website Development

with customized landing pages for each campaign
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Scalpels, Not Hammers

Solar installation is a super-competitive industry, with a lot of big-name players (and a lot of money) competing for the same pool of business in the region. As a smaller installer, Northeast Solar had to make sure their budget was laser-focused in the right areas. Rhyme was able to help narrow that focus and make sure that their ad budgets delivered significant returns.

Brand Expansion
Rhyme has helped maintain consistency for the brand while allowing for expansion to new areas.
Crucial Timing
By working over multiple years, Rhyme has helped develop a seasonal ad schedule that maximizes the ad budget.
Web Design/Dev
With custom landing pages, content marketing via a blog, and more, we can find the right audiences.
Keeping it Authentic
We make sure that Northeast Solar's core community-based values shine through in all the messaging.

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