Aspen Publishing
Growing an eCommerce Brand
Rhyme starting working with Aspen Publishing (then Wolters Kluwer Legal Ed) in 2017 to help them transition from primarily selling law school print textbooks to an entire suite of digital products called Connected Casebooks. This included targeting their product offerings to law students across the country, and managing both their Amazon product ads as well as directing more purchasers to their own eCommerce platform. Since working with Rhyme, Aspen has seen double-digit sales growth year over year, and Rhyme has also remained their digital agency through several acquisitions and mergers, a testament to how we have become valuable partners in their success.
Double-Digit Increase
Full Service Marketing
Multi-Channel Digital Ads
Partners, Not Vendors
In the years that Rhyme has been working with Aspen, we have become an integral part of their marketing team, helping strategize product launches, maximize and optimize budgets, and adopt new technologies. Like with all our clients, we are most effective when working tightly with a team that is all moving toward the same goal.
